…know your subject and direct your viewer to look at it.
I was running a contest for growing my YouTube Channel. Inspired by Willy Wonka, I designed and printed a Golden Ticket where the winner gets a free photography session, and a couple of Silver Tickets where 3 people can get 50% discount on their portrait session.
So this is more likely a product photography, where the product is the Golden Ticket. That’s why we have Nastia on the back on Bokeh, and the ticket in the front and sharp. Directing the viewer to focus on the ticket.